An effective messaging strategy starts with making the hard decisions.Continue reading “Make the Hard Decisions First”
“Focus your message on the customer, not just your product” is Marketing 101.
And yet…Continue reading “Where’s the Focus?”
If Marketing, Sales, Product, and the CEO all think your messaging should focus on a different thing, the solution isn’t to just combine them together so that everyone’s perspective is included.Continue reading “Mixed Messages”
Coming up with compelling messaging is always a team effort. You might start with a sense of what will best resonate with your ideal customers.Continue reading “Aligning on Messaging”
Bad Momentum = Trying to ride every wave.
And getting overwhelmed by one crushing wave (problem) after another.Continue reading “Good Momentum Vs Bad Momentum”
To solve really hard problems, you need to see clearly. You can’t have a lot of internal and external noise getting in the way.Continue reading “Start by Stopping”
What’s your process for putting your best ideas into action?Continue reading “Putting Your Best Ideas into Action”
To solve really hard problems, you need to write down or record new ideas so you don’t lose them. But you also need to organize and prioritize those ideas.Continue reading “Chasing the Shiny New Idea”
The best solutions usually hit you when you least expect them—when you’re showering, or walking the dog, or making breakfast.Continue reading “Surprise Breakthroughs”
There are 2 basic approaches to strategic problem solving: flex and force.Continue reading “Flex vs Force”