If you’re leading a small marketing team (or you ARE the marketing team), keeping up with a bunch of complicated content plays is nearly impossible.
Continue reading “Content Marketing for Small Teams”Category: Making Better Marketing Decisions
What Not to Do When Your Content Idea Tanks
Your content idea tanked.
Now what?
Here’s what NOT to do…
Continue reading “What Not to Do When Your Content Idea Tanks”Sunk (Content) Cost Fallacy
What’s the worst reason to keep investing in a content marketing strategy?
Because “we’ve already put so much time/money/effort into it.”
You’ve succumbed to the sunk cost fallacy…
Continue reading “Sunk (Content) Cost Fallacy”Who’s Your Slowest Hiker?
Which part of your content strategy is slowing you down the most?
In Essentialism: The Disciplined Pursuit of Less, Greg McKeown talks about the “slowest hiker.” Improving the efficiency of a system by fixing the weakest link in the chain—the bottleneck that’s slowing everything else down.
Continue reading “Who’s Your Slowest Hiker?”Thinking in Little Bets
By eliminating the content marketing projects that aren’t working, you create space to discover what WILL work.
But where do you draw the line between “stick with it, success will come” and “it’s not working”? When you start out on LinkedIn (for example), it’s “not working”, but we have to stick with it, right? (Thanks to Michal Bohanes for the great question.)
True! You can’t just give up when something doesn’t take off right away. You need to give your content strategies time to take root.
But what’s the “right” amount of time and energy to invest in any one strategy?
Continue reading “Thinking in Little Bets”The Opportunity Cost of Your Content Strategy
What’s the opportunity cost of your content strategy?
Most companies have a limited amount of time, energy, and money to pour into their content marketing. They’re simply doing the best they can with what they’ve got to work with.
The key to getting the most out of your limited resources is to keep an eye on your opportunity costs.
Continue reading “The Opportunity Cost of Your Content Strategy”Quick Content Strategy Audit
Is your content marketing spreading you too thin? Feel like you’re working way too hard for too little impact on revenue?
Before you try boosting your content marketing results by adding yet another layer of complexity to it, what if you took a few minutes to simply re-evaluate your strategy?
Continue reading “Quick Content Strategy Audit”The Content Marketing Puzzle
Content marketing is like a puzzle. And the harder that puzzle becomes, the better we need to get at leaning into the unknown.
Continue reading “The Content Marketing Puzzle”Start from Zero
Imagine that you accidentally deleted all of your content. Every blog and LinkedIn post. Every webinar. Every ebook.
If you had to rebuild from the ground up, would you do it the exact same way?
Continue reading “Start from Zero”Are You Trying to Create Too Much Content?
Keeping up with the content marketing machine can feel overwhelming.
That constant need for new ideas, blog posts, ebooks, webinars, and LinkedIn posts. For higher search rankings, downloads, shares, and likes.
But what if you don’t have the team or budget to produce and promote all that amazing content?
Continue reading “Are You Trying to Create Too Much Content?”
Red Thread Messaging 