One of the most common bottlenecks to alignment around messaging is conflicting input from multiple stakeholders. Each contributor may have a very different perspective about product messaging, company branding, and target customers.
Continue reading ““Design by Committee” Leads to Generic Messaging”Blog
Don’t Build Messaging on the Fly
Why is getting aligned around messaging so hard?
Think about your typical situation with a rebrand or product launch. Ideally, you’re able to get everybody on the same page, aligned around the sweet spot between your product or company, and the customer and their needs.
Continue reading “Don’t Build Messaging on the Fly”Podcast Ep 3: Why is Getting Aligned Around Messaging So Hard?
Today we’re going to explore why it’s so hard to get aligned around messaging, the 3 common bottlenecks that get in the way, and what you can do to overcome these obstacles and create a better product and company narrative.
Continue reading “Podcast Ep 3: Why is Getting Aligned Around Messaging So Hard?”Messaging Strategy Is…
A messaging strategy isn’t just a description of what your messaging will say, like “We’ll highlight our amazing tech.” Or “We’ll focus on reaching SMB founders.”
Continue reading “Messaging Strategy Is…”The Red Thread Messaging Podcast, Ep 2: Pick a Position
Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:
Continue reading “The Red Thread Messaging Podcast, Ep 2: Pick a Position”Resolving Conflicting Perspectives About Messaging
One common obstacle to creating strong messaging is conflicting perspectives about which value props, selling points, and benefits to focus on. So how do you get everyone on the same page?
Continue reading “Resolving Conflicting Perspectives About Messaging”Alignment Bottlenecks
How do you avoid creating unfocused, generic, and watered down marketing? By first aligning on the right “red thread,” a central guiding messaging framework.
Continue reading “Alignment Bottlenecks”Cultivating Breakthrough Messaging Ideas
How can you cultivate breakthrough messaging ideas from your team?
Continue reading “Cultivating Breakthrough Messaging Ideas”The Red Thread Messaging Podcast, Ep 1: What’s Guiding Your Messaging?
Today’s guest is Scott D’Amico, President at Communispond. In this episode, Scott shares his unique messaging strategy insights from multiple roles within his company to help you:
Continue reading “The Red Thread Messaging Podcast, Ep 1: What’s Guiding Your Messaging?”Better Answers or Better Questions?
When facing a messaging strategy problem, do you tend to start by looking for better answers, or by asking better questions?
Continue reading “Better Answers or Better Questions?”