Blog

“Design by Committee” Leads to Generic Messaging

One of the most common bottlenecks to alignment around messaging is conflicting input from multiple stakeholders. Each contributor may have a very different perspective about product messaging, company branding, and target customers.

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Don’t Build Messaging on the Fly

Why is getting aligned around messaging so hard?

Think about your typical situation with a rebrand or product launch. Ideally, you’re able to get everybody on the same page, aligned around the sweet spot between your product or company, and the customer and their needs.

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Podcast Ep 3: Why is Getting Aligned Around Messaging So Hard?

Today we’re going to explore why it’s so hard to get aligned around messaging, the 3 common bottlenecks that get in the way, and what you can do to overcome these obstacles and create a better product and company narrative.

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The Red Thread Messaging Podcast, Ep 1: What’s Guiding Your Messaging?

Today’s guest is Scott D’Amico, President at Communispond. In this episode, Scott shares his unique messaging strategy insights from multiple roles within his company to help you:

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