Red Thread Messaging

“Design by Committee” Leads to Generic Messaging

One of the most common bottlenecks to alignment around messaging is conflicting input from multiple stakeholders. Each contributor may have a very different perspective about product messaging, company branding, and target customers.

Don’t Build Messaging on the Fly

Why is getting aligned around messaging so hard?

Think about your typical situation with a rebrand or product launch. Ideally, you’re able to get everybody on the same page, aligned around the sweet spot between your product or company, and the customer and their needs.

Podcast Ep 3: Why is Getting Aligned Around Messaging So Hard?

Today we’re going to explore why it’s so hard to get aligned around messaging, the 3 common bottlenecks that get in the way, and what you can do to overcome these obstacles and create a better product and company narrative.

Messaging Strategy Is…

A messaging strategy isn’t just a description of what your messaging will say, like “We’ll highlight our amazing tech.” Or “We’ll focus on reaching SMB founders.”

The Red Thread Messaging Podcast, Ep 2: Pick a Position

Today’s guest is Mark Evans, fractional CMO and strategic advisor for B2B SaaS companies. In this episode, Mark shares his messaging strategy experience to help you:

Resolving Conflicting Perspectives About Messaging

One common obstacle to creating strong messaging is conflicting perspectives about which value props, selling points, and benefits to focus on. So how do you get everyone on the same page?

Alignment Bottlenecks

How do you avoid creating unfocused, generic, and watered down marketing? By first aligning on the right “red thread,” a central guiding messaging framework.

Cultivating Breakthrough Messaging Ideas

How can you cultivate breakthrough messaging ideas from your team?

The Red Thread Messaging Podcast, Ep 1: What’s Guiding Your Messaging?

Today’s guest is Scott D’Amico, President at Communispond. In this episode, Scott shares his unique messaging strategy insights from multiple roles within his company to help you:

Better Answers or Better Questions?

When facing a messaging strategy problem, do you tend to start by looking for better answers, or by asking better questions?