Cultivating Breakthrough Messaging Ideas

How can you cultivate breakthrough messaging ideas from your team?

Here’s what’s been working for Scott D’Amico, President of Communispond:

  • Avoid group think. Instead, encourage everyone to come up with their own independent thoughts.
  • If soliciting feedback on an email chain, ask for direct responses rather than a “reply all.” Not everyone will feel comfortable sharing their thoughts with the entire group.
  • Create a culture where people can feel more comfortable just sending a note with an idea. Build those relationships and earn that trust.

Listen here for more tips on designing a better messaging strategy.

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