Customers won’t always automatically “get” your innovative approach or product. You need to create context first. A way for people to clearly see how your new solution solves their old problem.
- They create tons of content that educates customers about bringing actionable change, return to work, remote work, and engaging a distributed work force.
- They host webinars and live conferences that focus on providing lots of value vs just trying to sell the product.
- They make it easy for potential customers to try the platform and experience it for themselves.