Start With Quantity, But Aim for Quality

Volume isn’t the biggest driver of content marketing success.

It’s not about putting out X number of blogs or LinkedIn posts or videos or (fill in the blank) every single week.

I recently spoke with Stewart Hillhouse about the quantity vs quality debate.

According to Stewart, there is something to be said for consistency. But quality really does make the difference in a lot of cases.


Early on, you want to be experimenting. You want to start with quantity so you can learn what counts as quality.

Listen to the full podcast episode.

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