Effective content marketing doesn’t have to be complex.
I recently spoke with Stewart Hillhouse about Demand Curve’s straightforward approach to building their content engine.
According to Stewart, here are the three systems every content strategy needs to have:
Think of them as systems, not “nice to haves” or activities. All three of these need to work day in, day out.
Here’s how they do this over at Demand Curve:
- Production—In-depth, well-researched playbooks on various topics.
- Distribution—Sharing pieces of the playbooks on Twitter to reach a larger audience.
- Retention—Email newsletter to keep that audience engaged.
Super simple! All they do for their content engine is make sure they hit production with their playbooks, distribute through Twitter, and then retain people using the newsletter.