Finding the Right Problems to Solve

Your marketing doesn’t work for the following reason: You haven’t identified a specific problem to solve, exactly why your solution has value today and to whom it matters most.

Which means you’re trying to sell a solution no one wants, can’t afford or can find cheaper somewhere else.

Fixing your marketing starts with:

1. Fixing your solution by first proving to yourself why your service or product is something people actually value enough to pay for.

2. Creating marketing campaigns that communicate the right solution to the right people and at the right time.

It’s easy to start from a solution idea that intrigues us, and try to work our way back to finding the right problem to apply it to. Certainly, that approach can work. But more often than not, as I have often learned myself the hard way, it doesn’t.

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